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Why is This Ferrari So Cheap? Let’s Ask Price Psychology.
Ferrari has one of the most valuable brands in the world. The prancing horse is synonymous with a trifecta of passion, luxury, and speed. Their cars are the playthings of the worlds rich and every car lover dreams to sit in a Ferrari cockpit.
So, what is the cost of getting yourself into this wonderful world of Ferrari? If you have a spare £200,000 to £500,000 then you should be just fine!
Well, that’s not entirely true. You can actually have a Ferrari badge in your life for around £18 if you know where to look.
Yes, I’m talking about the Scuderia Ferrari aftershave (Cologne).
Before you run off to buy yourself some Ferrari, doesn’t something smell a little odd to you?
No? well, let me explain.
The price of something has a huge influence on our perception of its quality. So, if you purchase some pasta for 25p you are likely to doubt its quality before you even taste it.
“There is no way they used good quality ingredients for that price.”
