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The Ridiculous Customer Service Sins of Amazon
Amazon has always put the customer first. Jeff Bezos famously said that his companies’ secret sauce was an “obsessive-compulsive focus on the customer as opposed to obsession over the competitor.”
Apparently, he even reads and forwards customer queries that are sent to his public email address!
This novel approach seems to work for the Seattle based logistics/space/cloud computing/everything else company.
Amazon is a truly massive corporation, in fact, they delivered over 228 million parcels throughout the UK in 2017.
So, you would imagine that a company with so many employees who are all screaming out to make the customer satisfied would never deliver someone’s item to a completely different location and then not tell them where it is….right?
Well, let me tell you a little story.
A few weeks ago, I ordered some items to be delivered to a DPD pickup point right outside my house. I selected this pickup point from a list of potential delivery destinations provided by Amazon on their very own checkout.
The next day I receive the customary email informing me that my package was successfully delivered to my chosen location.