How To Make Your Marketing More Enjoyable, Using Behavioural Science

Ryan Rothon
5 min readJul 29, 2020

How to utilise the “power of the group” in the age of social media

Photo by Siviwe Kapteyn on Unsplash

I noticed something very strange the other day…

No, I didn’t re-read some of my previous articles! I noticed that I enjoy comedy TV shows a lot more when I watch them with friends or family. This is not because they are wonderful people, even though they…

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